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Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Innovid Adds Measurement Capabilities

Innovid's latest product enhancements helps marketers gauge campaign performance, optimize, and see how changes impact outcomes.

RingCentral Unveils Advanced Business Messaging, AI-Powered Engagement, and Phone Innovations

RingCentral's innovations include RCS, branded messaging, international SMS, additions to AI Receptionist, and Customer Engagement Bundle for Microsoft Teams.

Superagent AI Launches Superagent 2.0

Superagent 2.0 integrates telephony, SMS, email, and AI agents.

NIQ Launches Precision Solutions

NIQ Precision Solutions combines AI-enabled analytics with NIQ's data assets to help retailers and suppliers drive targeted, measurable growth.

First Orion Introduces SIP Redirect Call Authentication Integration

First Orion's route-based call authentication expands trusted, branded calling across company and carrier environments.

ContinuumGlobal Launches Campaign Optimizer

ContinuumGlobal Campaign Optimizer helps marketers improve existing content or create new material.

The Trade Desk Integrates with Pacvue and Skai

Integration enables advertisers to better connect, measure, and optimize full-funnel campaigns.

CallRail Connects Voice Assist to HubSpot

With HubSpot integration, CallRail Voice Assist uses CRM data to recognize callers instantly for personalized conversations.

Bloomreach Launches Loomi AI for Shopify

Loomi AI for Shopify allows merchants to connect Shopify with Bloomreach's marketing and search.

Paytronix Releases Rewards Hub

Paytronix Rewards Hub makes improvements to self service and faster and easier reward testing and deployment.

The Marketing Cloud Expands Agent Cloud with Specialized Marketing Toolkit

The Marketing Cloud's marketing toolkit offers 10 AI agents to turn strategy into execution for SMBs.

Marketing Architects Adds Reach Index Optimization

Marketing Architects' Reach Index Optimization automatically directs media dollars toward TV placements with the highest concentration of target audiences.

Q4 Launches AI-Native CRM

Q4's new capabilities tap into Q to log meetings, generate insights, and enable teams to interact conversationally with their CRM data.

Gryphon AI Unveils 1H 2026 Strategic Product Launch

Gryphon's latest product launch updates Gryphon ONE with capabilities to govern every customer interaction.

GoTo Integrates with DriveCentric

GoTo-DriveCentric integration gives auto dealerships a complete view of every customer conversation.

Acxiom Deepens Amazon Ads Partnership

Acxiom's Amazon Ads partnership makes 10,000 audiences available for immediate activation in Amazon DSP.

InMarket Partners with Yahoo DSP

Yahoo advertisers can now optimize campaigns in flight using daily visit signals from InMarket

PubMatic Brings Custom Creative Formats to AgenticOS

Marketers can brief, buy, and measure creative cross-screen campaigns across premium CTV, mobile, and more in a single access point.

TriCoast Media Expands Its Unified SSP/DSP Platform

TriCoast Media has leverage its content flywheel to simplify the CTV advertising supply chain.

WestCX Launches Orchestrate

WestCX Orchestrate connects conversations, campaigns, AI, and governed intelligence in one orchestration layer.