QR Codes Failed Because the Ask Was Bigger Than the Reward. That’s Changing

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Sales Trends and Technologies for 2026: Traditional Sales Pillars Get Upended This Year

AI is flipping the script on decades-long sales processes and platforms.

GEO Is Superseding SEO

Generative engine optimization demands a fundamental shift in marketing strategy.

Who Owns the Customer Experience?

The CRM tech stack is coming together, which complicates the ownership debate.

Pending Legislation Could Upend AI in CRM

Government regulators are turning their attention to artificial intelligence in customer interactions.

The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2025: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Small and Midmarket CRM Suite: The 2025 CRM Industry Leader Awards

The Best Customer Data Platform: The 2025 CRM Industry Leader Awards

Tips for Choosing the Right Cloud Marketplace

Cost is an obvious concern, but many other factors can't be overlooked.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Marketing Trends and Technologies for 2025: Marketers Balance AI and the Human Touch

The right mix will open pathways to reach more customers.

The Top Sales Trends and Technologies for 2025: Thanks to AI, Sales Roles and Platforms See an Expansion

New technologies, processes, and duties require a training and onboarding overhaul.

Machine Translation Expands CRM Capabilities

Companies have more ways to communicate with international audiences.

The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

Equipping the Gen Z Employee

What the newest employees want from the CRM systems their bosses insist they use.

The Best CRM Software, Solutions, and Innovators: The 2024 CRM Industry Awards

Our 23rd annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2024 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.