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Sales Automation > CRM News

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

RingCentral Unveils Advanced Business Messaging, AI-Powered Engagement, and Phone Innovations

RingCentral's innovations include RCS, branded messaging, international SMS, additions to AI Receptionist, and Customer Engagement Bundle for Microsoft Teams.

Superagent AI Launches Superagent 2.0

Superagent 2.0 integrates telephony, SMS, email, and AI agents.

First Orion Introduces SIP Redirect Call Authentication Integration

First Orion's route-based call authentication expands trusted, branded calling across company and carrier environments.

Convoso Launches Convoso for Salesforce on Salesforce AgentExchange

With Convoso for Salesforce, outbound teams using Agentforce Sales benefit from improved speed-to-lead and productivity for outbound campaigns

Bloomreach Launches Loomi AI for Shopify

Loomi AI for Shopify allows merchants to connect Shopify with Bloomreach's marketing and search.

Outreach Launches Spring 2026 Release

Included in Outreach's latest release are Outreach Omni, a universal conversational agent; AI Topics Explorer, Agent Studio, and coaching automation.

Q4 Launches AI-Native CRM

Q4's new capabilities tap into Q to log meetings, generate insights, and enable teams to interact conversationally with their CRM data.

Gryphon AI Unveils 1H 2026 Strategic Product Launch

Gryphon's latest product launch updates Gryphon ONE with capabilities to govern every customer interaction.

GoTo Integrates with DriveCentric

GoTo-DriveCentric integration gives auto dealerships a complete view of every customer conversation.

WestCX Launches Orchestrate

WestCX Orchestrate connects conversations, campaigns, AI, and governed intelligence in one orchestration layer.

Precisely Launches EngageOne RapidCX

Precisely EngageOne RapidCX combines unified visibility, real-time tracking, and AI for outbound communications.

Xactly and ServiceNow Launch Agent-to-Agent AI Integration

Dispute Management AI Agent is the first product of the partnership between Xactly and ServiceNow.

Outreach Partners with Salesforce

Outreach joins Salesforce AgentExchange to bring end-to-end revenue orchestration to sales workflows.

HubSport Launches Spring 2026 Release

HubSpot's Spring 2026 release includes HubSpot AEO, Smart Deal Progression, AI agents, and more than 100 other updates. 

Pacvue Launches Pacvue Agent

Pacvue Agent is the next generation of Pacvue's AI Outcome Engine.

Evergent Introduces Agentic Revenue Orchestration Platform

Evergent's Agentic Revenue Orchestration Platform redefines how streaming, telecom and digital subscription services retain subscribers, create revenue, and manage customer relationships.

Demandbase Debuts Demandbase AI

Demandbase AI is a pipeline engine for modern go-to-market teams.

Tekmetric Launches Digital Ads and Tekmetric Phones

Tekmetric Digital Ads and Tekmetric Phones help auto repair shops get discovered on Google Maps and Yelp and handle every call with full customer context.

AutoRaptor Launches AI Voice Agent

AutoRaptor's AI Voice Agent can answer every call, qualify every buyer, and book appointments automatically.

Qlik Extends Analytics from Answers to Agentic Action

Qlik adds capabilities across Qlik Answers, Discovery Agent, MCP Server, and new agents for prediction, automation, and analytics development.