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Cloud-based CRM > CRM News

Cloud-based Customer Relationship Management (CRM) systems provide all types of organizations with powerful, flexible, and reliable CRM tools and resources. Cloud-based CRM tools are available to staff in the office and out in the field. Explore the latest news, analysis, and advice related to cloud-based CRM here.

Gryphon AI Unveils 1H 2026 Strategic Product Launch

Gryphon's latest product launch updates Gryphon ONE with capabilities to govern every customer interaction.

WestCX Launches Orchestrate

WestCX Orchestrate connects conversations, campaigns, AI, and governed intelligence in one orchestration layer.

Adobe Redefines Its Customer Experience Orchestration Vision at Adobe Summit

Adobe launched Adobe CX Enterprise and other agentic AI capabilities for content creation and orchestration.

Typeface Brings Agentic Marketing Orchestration to Google Cloud

Typeface now enables companies to power brand-governed, AI-driven personalization at scale within Google Cloud's marketing architecture.

SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI

Customers can deploy Joule Agents in SAP CX Solutions to build, launch, and optimize marketing  campaigns, while Gemini Enterprise acts as a central hub for agents to take action across SAP and Google Cloud  platforms.

Twilio Launches Flex SDK and Salesforce Integration

Twilio's new Flex SDK and Salesforce Voice integration accelerate contact center deployment with human-in-the-loop capabilities. (Featured on SmartCustomerService.com.)

Outreach Partners with Salesforce

Outreach joins Salesforce AgentExchange to bring end-to-end revenue orchestration to sales workflows.

SugarCRM Unveils New Brand Identity as SugarAI

SugarCRM rebrands with a focus on using AI for proactive sales guidance.

UJET Launches Google Cloud CCaaS by UJET

Partnership delivers Google Cloud CCaaS and Gemini Enterprise for Customer Experience through AVANT's Global Network of Trusted Advisors. (Featured on SmartCustomerService.com.)

Qlik Partners with ServiceNow

Partnership combines ServiceNow Workflow Data Fabric with broader, governed enterprise context.

Airship Expands Its AI Agent Fleet

Airship expands and enhances its AI Agent Fleet to optimize campaigns and cross-channel experiences.

NiCE Integrates CXone with Epic EHR

Integration brings EPIC patient records and NiCE CXone communications together in one interface.

SurveyMonkey Launches Automated SMS Survey Invites Directly from Salesforce 

Salesforce users can now automatically send personalized SurveyMonkey text message survey invites.

Zendesk Acquires Forethought

Forethought deal enables Zendesk to advance its resolution platform with self-improving AI agents.

Solutions by Text Embeds FinText into Salesforce Marketing Cloud

SBT's Salesforce integration lets Marketing Cloud users deliver compliant SMS, MMS, and RCS messaging from within Journey Builder.

Aspect Software Partners with Five9

Partnership combines cloud contact center innovation with advanced workforce engagement capabilities. (Featured on SmartCustomerService.com.)

Donna Integrates with SAP Sales and Service Cloud

integrating with SAP Sales and Service Cloud, Donna enables SAP CX field sales teams with an intelligent, voice-first, and multi-modal assistant.

Salesforce Teams with NVIDIA to Bring AI Agents into the Flow of Work

Combined work between Salesforce and NVIDIA help companies deploy governed AI agents across workflows.

LivePerson Partners with Coral Active to Launch LivePerson Sync

LivePerson Sync enables seamless integration with systems like Salesforce, Microsoft, and ServiceNow, bringing CRM data and workflows directly into the live agent workspace.

8x8 Expands General Availability of 8x8 Engage

8x8 Engage is now available to all channel partners and customers globally. (Featured on SmartCustomerService.com.)