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Big Data CRM > CRM News

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

SAS Adds Agentic AI at SAS Innovate

SAS has expanded the artificial intelligence in Customer Intelligence 360, Viya, and Data Management.

Ideally Launches Ideally Canvas

Ideally Canvas unites market research and the creative process.

Qlik Extends Analytics from Answers to Agentic Action

Qlik adds capabilities across Qlik Answers, Discovery Agent, MCP Server, and new agents for prediction, automation, and analytics development.

SugarCRM Unveils New Brand Identity as SugarAI

SugarCRM rebrands with a focus on using AI for proactive sales guidance.

Qlik Partners with ServiceNow

Partnership combines ServiceNow Workflow Data Fabric with broader, governed enterprise context.

Airship Expands Its AI Agent Fleet

Airship expands and enhances its AI Agent Fleet to optimize campaigns and cross-channel experiences.

NiCE Integrates CXone with Epic EHR

Integration brings EPIC patient records and NiCE CXone communications together in one interface.

PAR Technology Announces PAR Intelligence

PAR Intelligence is a unified intelligence layer that delivers measurable outcomes across every location.

NIQ Launches Ask Arthur Chat

NIQ's Ask Arthur Chat expands access to consumer insights through AI.

BBB National Programs Backs CBPR 2.0

BBB National Programs applauds the global CBPR 2.0 requirements as a key step toward strengthening international data privacy standards.

Basis Global and AnswerRocket Partner

Researcher + AI brand tracking is the first of multiple initiatives to drive deeper insights and improved outcomes.

Barrows Connected Store Partners with QSIC

The two in-store technology leaders align on a holistic, data-driven approach to retail media that unifies CX and measurement.

Contentsquare Launches AI Agent And Analytics Capabilities

Contentsquare's latest additions help companies understand customer journeys across LLMs, ChatGPT apps, web, and mobile.

NIQ Adds Analytical Capabilities in Ask Arthur

New AI-guided analysis in NIQ's Ask Arthur helps companies turn data into decision-ready insights.

Low Data Trust Limits the Value of Analytics and AI

Despite significant investments in analytics and AI , organizations continue to face recurring data defects that weaken reporting accuracy, regulatory confidence, and model performance, Info-Tech finds.

Birdzi Launches AskKea Generative BI Interface

AskKea gives retailers direct conversational access to their structured and unstructured data.

Klaviyo and Shopify Deepen Integration

New joint capabilities position Klaviyo and Shopify help companies scale across markets with a unified data foundation.

Experian Acquires AtData

Experian expands its data capabilities with email insights provider AtData acquisition.

Channel99 Connects Marketing Intelligence Data to GenAI Platforms

A new MCP server enables real-time access to Channel99 marketing performance data within ChatGPT, Microsoft Copilot and Claude.

Qualtrics Partners with CrowdStrike

The integration of CrowdStrike Falcon Shield with the Qualtrics Platform brings real-time visibility and automated protection to customer and employee experience data.