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Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Innovid Adds Measurement Capabilities

Innovid's latest product enhancements helps marketers gauge campaign performance, optimize, and see how changes impact outcomes.

NIQ Launches Precision Solutions

NIQ Precision Solutions combines AI-enabled analytics with NIQ's data assets to help retailers and suppliers drive targeted, measurable growth.

SAS Adds Agentic AI at SAS Innovate

SAS has expanded the artificial intelligence in Customer Intelligence 360, Viya, and Data Management.

Paytronix Releases Rewards Hub

Paytronix Rewards Hub makes improvements to self service and faster and easier reward testing and deployment.

AskNicely Launches Reputation Manager

AskNicely Reputation Manager helps companies turn feedback into visibility and action.

Marketing Architects Adds Reach Index Optimization

Marketing Architects' Reach Index Optimization automatically directs media dollars toward TV placements with the highest concentration of target audiences.

UserTesting Launches Figma Plug-in

UserTesting brings real customer feedback into Figma with AI-powered embedded solution for design validation.

SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI

Customers can deploy Joule Agents in SAP CX Solutions to build, launch, and optimize marketing  campaigns, while Gemini Enterprise acts as a central hub for agents to take action across SAP and Google Cloud  platforms.

Conductor Launches Enterprise AgentStack

Conductor's AgentStack contains AI-native apps, developer experiences, and AEO agents powered by Conductor's unified data engine for AI visibility.

SurveyMonkey Launches Guided Programs

SurveyMonkey's new guided programs help teams bring together surveys and analyze them over time to run connected, always-on feedback initiatives.

NIQ Brandbank Partners with Prodx

NIQ Broadbank and Prodx collaboration unifies product content and real-time data to help retailers deliver smarter digital shopping experiences.

Ideally Launches Ideally Canvas

Ideally Canvas unites market research and the creative process.

Engine Partners with Adoreboard on Trust Audit

Engine's Trust Audit helps organizations understand, fix, and reimagine their customer experiences based on customer trust insights from Adoreboard.

Vox AI Turns Drive-Thru Conversations into Operational Intelligence

Vox AI Insights analyzes data from customer drive-thru interactions to provide actionable intelligence for QSRs.

Moloco Launches AI-Powered Performance CTV for App Marketers

Moloco's Performance CTV for app marketers brings true performance advertising to the living room screen.

Syndigo and DetailPage Partner

Syndigo-DetailPage partnership connects shopper-driven insights to product content execution, optimizing for conversion and visibility in AI-enhanced retailer search environments.

Shirofune Launches AI Summary

Shirofune AI Summary automates root-cause analysis, strategy recommendations, and client reporting.

Clari + Salesloft Connect Forecasting to Execution and Launch MCP Server

Innovations turn Clari signals into Salesloft execution so teams can act on pipeline activity in real time, while the new MCP Server brings revenue intelligence to any AI tool.

HubSport Launches Spring 2026 Release

HubSpot's Spring 2026 release includes HubSpot AEO, Smart Deal Progression, AI agents, and more than 100 other updates. 

Pacvue Launches Pacvue Agent

Pacvue Agent is the next generation of Pacvue's AI Outcome Engine.