B2B Companies Need to Take Advantage of Digital Commerce Opportunities

B2B suppliers have ample opportunities to capitalize on sales moves.

A Look Ahead at CRM in 2026

Industry players share their thoughts about what's in store for customer service, marketing, sales, and related technologies.

Best Practices for B2B Marketers

Forrester lays out how top performers align marketing with sales, product, and IT teams.

Companies Struggle to Integrate Sales Plays into CRM

Businesses with integrated systems see accelerated revenue growth, Bain finds.

Advice for B2B Firms in Volatile Economic Times

Uncertainty could create opportunities for growth, Forrester says.

AI Makes Field Service More Proactive and Intelligent

Companies are adopting AI to optimize field service management and improve CX, ISG finds.

A Look Ahead at CRM in 2025

Industry players share their thoughts about what lies ahead for sales, marketing, and customer service

Required Reading: In a Competitive World, the Platform Makes the Difference

There's a playbook for winning with platforms, and it starts with a mindset.

A Look Ahead at CRM in 2024

Industry players share their thoughts about what lies ahead for sales, marketing, and customer service.

In 2024, Don’t Let Modest Budgets Create Complacency

Forrester urges CRM practitioners to focus investments on innovation and skills.

CRM to Be a $96.4 Billion Business by 2027

Spending will increase as companies expand their customer experience focus.

A Fifth of CX Programs Could Disappear in 2023

Forrester predicts huge declines as economic concerns intensify.

A Look Ahead at CRM in 2023

CRM industry experts share their thoughts about what lies ahead in the new year.

What’s in Store for CRM in 2022?

CRM industry insiders share their thoughts about what lies ahead in the new year.

Gartner Identifies Sales Strategies to Mitigate Supply and Demand Disruptions

Research provides guidance to lessen disruptions to customer relations and seller motivation.

What’s in Store for CRM in 2021?

Here's what the industry predicts will happen.

How to Choose the Right CRM

When selecting CRM systems, companies need to consider their industry, vertical, and size

The Top Five Customer Service Technologies

Analytics and automation are needed to survive the pandemic, Gartner finds

On the (Online) Scene: Medallia, Talkdesk, Verint, Genesys, and Pegasystems Hold Virtual Events

Amid the pandemic, the conference season moved online. Our roundup of the virtual happenings this spring.

CMO Responsibilities Need to Expand

Forrester says marketers need to be more customer-obsessed to succeed